The Cultural Committee of VIVA is a deliberate attempt towards strengthening the core values by imbibing the spirit of togetherness. The C. C. celebrates various days and events like Teachers day, Friendships day, Traditional day, 'Dahi Handi', 'Navratri' etc., Annual Meet, Seminar on Young events po... The purpose of such events is to develop sense of belongingness. Besides this, it also adds flavor to the otherwise academically focused curriculum.    Team work and co-ordination being essence of management, the VIVA IMS makes it learn through various exercises including sports. The responsibility of providing a platform to inculcate sportsmanship in students is shouldered by the Sports Committee of VIVA IMS. The committee organizes several events like Shortput, Cricket, Relay. Besides, we have a Gymkhana to support various indoor games like Pool, Table tennis, Carom, etc to help students recreate themselves.   At VIVA, students acknowledge importance of being socially responsible. The Blood Donation Camps organized by the committee is a small step in this direction.    PR Cell acts as a liaison agent between IMS and the outside world. Through its correspondence with various media, PR team is responsible for carrying out advertising and promotional activities for VIVA IMS. It publicizes the offerings and events at VIVA IMS by managing literature and website.   Viva development committee is an initiative by the management students for the development of the entire VIVA College (with a strength of 11000 students) essentially acting as a bridge (bridging the gap) between the students and the management.    U238 is the vehicle which facilitates the students to put forth their problems and proposed solutions to the management, which then responds by taking immediate steps in the best interest of the students. It also works in close co-ordination with the Cultural Committee and the Campus Publicity Team to organize various events and fests.  Despite the demands of the rigorous academic program, the students enthusiastically organise and participate in number of intra –college and inter college activities. The intra-college activities constitute of events like quiz, debates& seminars which help in development of the organisational and planning skills of the students. The students have been regularly participating in inter b-school competitions and have been winning prizes and accolades at these events.